Nike is the world’s largest supplier of athletic apparel and partners with the organization shortly after Dusty secured the first financing round in Icelandic esports. The partnership will see Nike become the exclusive supplier of merchandise and performancewear for Dusty.

A Dusty roster donned the famous Nike swoosh for the first time at the NLC grand final in Berlin, winning the NLC trophy and securing a spot in the main event of the European Masters. The new jersey, designed to commemorate the organization’s first EUM appearance, will soon be available for purchase.